Growing your business online is crucial for any company existing today.
Whether you sell handmade crafts out of your garage or run Amazon, it’s important that you have a strong online presence and know how to utilize the features of the internet to increase your sales.
Luckily for you, there are a variety of tools out there that can help you get more sales and reach new customers. If you’re interested in learning how to grow your business online, then you’ve come to the right place.
Continue reading and we’ll walk you through everything you need to know.
Page Contents
1. Affiliate Marketing Through Facebook
Facebook has over 2 billion monthly active users. As the most popular social media platform in the world, you can’t afford to not utilize this channel.
The very first step to start affiliate marketing through Facebook is to create a page for your company. To do that, go onto Facebook and select Advertising on Facebook. Then follow the prompts to make your own page.
Having your own Facebook page will let you create an authentic online presence. As the owner of your company’s page, you also get to use a variety of helpful tools. You’ll be able to gain insight into engagement, post reach, and page likes.
Even better, you can track video stats, page views, and followers.
And when you’re marketing on Facebook, it’s important that your posts get enough Likes. You want organic Likes, as buying Likes won’t be all that helpful.
So, how do you get organic Likes? You can best accomplish this by posting content that’s of a high-quality, engaging, and relevant. You want real people to like your page and your posts.
For them to Like it, they’re going to have to like it. Then they’ll share your page with their followers and friends.
Send an email to your current customer base and let them that you created a Facebook page. In your call to action, tell them that they can find more updates from your company by following your page.
Also, make sure to buy Facebook Ads. Their relatively affordable and are the single best way to reach new customers on Facebook and possibly on the internet in general.
2. Be Honest With Your Sales Copy
As obvious as it might seem, it’s important that you remain honest and authentic in your copy. This will help build the reputation of your business. It’s also going to encourage customers to better trust your brand.
Never make claims that you can’t back up and be cautious when you exaggerate and use hyperboles. Today’s customers are extremely wary of what advertisers say so you want to be as upfront and honest as you can. Put in the effort to make your sales copy approachable and friendly.
Everything from your email campaigns to your website should be easy to use and enjoyable to view.
YouTube Marketing
When it comes to video marketing, YouTube is the place to be.
They have practically no competitors and video continues to take up more and more of people’s time on the internet. In fact, YouTube has 2 billion monthly users.
Even better, you don’t have to pay a ton of money to find success in YouTube advertising. By creating a high-quality channel that puts out regular and reliable content, you’ll get the views you need in order to increase your customer acquisition.
Here’s how.
Make Your Channel Layout
When it comes to marketing on YouTube, your first step is making the right kind of layout for your channel.
When people visit your YouTube channel, they should instantly be able to tell what your business is all about and what types of videos you have available.
Put Out Content Consistently
Regularly updating your channel with videos will help to keep your channel feed active. It’s going to help you build your audience as well as increase your overall presence on the site. At a minimum, you should post one video each week.
The more you post, the more you’ll pop up on the feed of your subscribers. A great way to build up content quickly is to take a long-form video and break it up into smaller pieces. Then post those smaller videos on a weekly basis.
This will help you post regularly and help to keep your audience consistently coming back for more content.
Cross-Promote Your Business with Other YouTube Channels
One powerful way to increase your channel’s reach on YouTube is to find and reach out to channels that you can collaborate with. You don’t already need a huge subscriber to get this going.
Find channels that you think you can help with your knowledge or skills and see how you can help each other build your respective customer bases.
4. Google Ads
Google is the most popular website in the world.
If you’re going to advertise anywhere online, you should definitely consider Google and Facebook. Companies are able to advertise on Google using Google Ads (formerly known as Google AdWords).
When you advertise with Google Ads, you have the ability to target users on the Display network as well as the search network. The search network has to do with pay-per-click advertising. This is where advertisers bid on keywords so that they can display their ads to people who search those keywords.
The Display network, on the other hand, lets marketers place banner-style ads on websites that are part of Google’s Display network.
Optimize Your Account Structure
After you set up your Google Ads account, you now have to think about how you actually want to structure the account. When your Google Ads account is properly set up, you’ll have the potential to reap several benefits, including:
- Lower cost-per-clicks
- More relevant clicks and traffic
- Making your account easier to maintain and optimize
- Higher Quality Scores
If you’re planning on just operating a single campaign, then the structure of your account should be fairly simple. If you’re planning on running multiple campaigns at the same time, however, then you may want to consider an optimal structure for your account from the start.
Keywords
Utilizing keywords is extremely important when it comes to growing your business online.
Keywords are key words or phrases that a user will likely search on Google when looking for a product, service, or solution. Google Ads work by letting advertisers bid on the keywords that are related to their industry so that their ads will show up when those keywords are searched.
Write Compelling Ad Copy
Google Ads offers markets a variety of different advertising formats.
However, the core of Google Ads is text-based PPC ads. When you write your ad, you have a very limited amount of space. Because of this, it’s important that you’re as clear, concise, and engaging as possible.
5. Email Marketing
There are many businesses out there that feel that email marketing is no longer relevant today. They focus on social media and artificial intelligence and completely ignore the power of email. This can be a fatal error, however.
Email marketing is still extremely relevant today and can greatly increase a company’s conversion rates.
Get Permission
The first step to a successful email marketing campaign is to build your email list. To do that, you’ll need people to give you their email addresses. You can get these addresses by offering product updates, newsletters, or giving away free stuff.
Although the reasons for collecting emails will vary, it’s important that you make it clear to the visitor why you’re asking for their email. Explain what the emails will be for and why they will benefit from receiving them.
Just having a pop up that says “put your email here” won’t help you at all.
Provide Engaging and High-Quality Content
If you have a strong call-to-action and then provide regular and consistent follow-up, you will have a positive campaign on your hands. However, if you promise to send an email once a week but then send emails once a day, your customers aren’t going to be happy.
On the flip side, if you promise daily emails, then you better be able to follow through with it. This is why the content of your first follow-up email is so important to the success of the rest of your email marketing campaign.
Pitching Your Services and Products
You’re not running an email marketing campaign just for fun. You’re trying to grab your customers’ attention and increase your sales. With that said, it’s not always easy to transition from an email campaign that provides helpful content to one that pitches a service or product in order to make money.
To do this well, you should think about your pitching in advance. Don’t suddenly surprise your customers with a big pitch out of nowhere. If people expect a sales pitch every so often, your campaign will likely be a lot more successful.
Understand Your Email Analytics
The email marketing service that you use should provide you with helpful analytic tools. The most important of these tools will be analytics for unsubscribers, click-through-rate (CTR), and open rate. Let’s go over what even of these features are and how they can help you.
Your unsubscriber rate will let you know how many people have opted to unsubscribe from your email list. If your unsubscribe rate is high, then you’ve got to make some changes to your campaign.
If it seems that unsubscribers are leaving after specific types of emails, try to re-work those emails. And if they’re leaving early on, then you should work on your call to action so that it fits better with what your campaign is about.
Your CTR will let you know how many people clicked on a link in your email. If your CTR is too low, then you may have to adjust your emails to better emphasize the link that you’re trying to promote.
Finally, the open rate will reveal to you how many people are actually opening your emails in the first place. This is based on an invisible tracking pixel that loads whenever a person clicks on your email. When you’re reviewing your open rates, it generally reveals how excited your customers are to read your content.
If the open rate is too low, then your subscribers aren’t engaged enough.
6. Blogging
Blogging is one of the most powerful and effective ways to improve your SEO (search engine optimization). When you’re blogging, you want to optimize your content for keywords.
However, you don’t want to put in as many keywords as possible. You also don’t want to just have your blog full of one keyword. This is known as keyword stuffing and it can actually hurt your SEO.
Generally, just focus your attention on one or two keywords for each blog post.
By blogging regularly and about relevant topics, Google will place you higher among its search rankings.
The Importance of Knowing How to Grow Your Business Online
The internet is a huge and sometimes overwhelming space.
Because of this, it can be confusing and scary when trying to figure the best way to expand your business. But, luckily, there are proven practices that can help you find new customers, retain old ones, and increase your conversion rates.
By knowing the proper ways for how to grow your business online, you’ll be able to see significant and clear results in a short amount of time.
Are you looking to improve your online marketing game? If so, check us out! We have a ton of free helpful information.
