Email Marketing For Beginners – What You Need To Know

There are some basics to email marketing that all beginners must know before they get started. As a beginner, or even as an advanced marketer, if these things are overlooked, it will take a heck of a lot more effort, time and money to use email marketing as a strategy.

So, today, I'm going to share with you my tips for email marketing that work, even if you're a beginner.

1. Provide Value

Before you can start generating leads or building your email list, you've got to understand this one thing. You must be providing value to the marketplace if you want any chance of growing a successful business online.

If you're unable to provide any value to your ideal customers, guess what... they'll never become your customer. This is how important providing value is to the marketplace.

2. Make The Decision To Win!

Before I continue with the basics of email marketing, I really want you to understand how important perseverance i​s in building a business online. MILLIONS of people "attempt" to build their dream business online, but only few succeed. Why?

I have no doubt that if you're reading this right now, you have a strong desire to build your dream business using the power of the internet. And, I also believe that you CAN do it.

But, it's going to take a commitment to yourself and to your business. Most people fail, not because they weren't taught strategies that work to build a successful business, but because they were simply unwilling to push through the beginning phases of creating a business online.

The beginning can be very hard for some people, because they want results yesterday. But it doesn't work that way. If you want to master growing a successful business online, you've got to make the decision that you will stay the course.

Are there shortcuts to creating success? Sure, there are many tools and trainings that will help, but ultimately, you're the only one responsible to take action on what you learn.​

3. Capture Leads & Build A List

This is probably the most important thing you will learn when growing an online business. You've got to start capturing leads via a lead capture page or optin form. This allows you to follow-up with people and create life-long customers.

One of the biggest mistakes people make, is sending people to their website, provide value, and never create the chance to capture leads.

I'm telling you, if you're serious about building a successful business online, you won't ignore this. You've got to start building your list.

Some people say that the most important thing is to use social media to grow your business. WRONG! Social media is VERY important to growing your business, but ultimately, you don't own social media platforms, do you?

When you create an email list of subscribers, you own it. Which means you can communicate how you want and as often as you'd like with your list.​

4. Automate Your Business

This is where technology has dramatically changed our world. Now, with the help of an autoresponder, we can send out valuable information to our list on autopilot. You can also use this method to promote something to your list. Very powerful!

You can use an autoresponder to send out emails in a sequence that you choose. Some people use this feature to release modules of a course, or they simply use it to automate value that's delivered to their audience.

This is something that most marketers are implementing because it's known that people usually won't buy from you on their first exposure. It's said that it usually takes someone seven exposures before they actually buy. This is why setting up an autoresponder it crucial.​


Email marketing is still one of the best ways to grow a business online. Most successful entrepreneurs agree that it's not an option, but a necessity. If done correctly, email marketing can be used to create anyone's dream business.​


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