how to start a digital marketing company

How to Start a Digital Marketing Company: A Step by Step Guide

Starting a company of any sort can be a daunting process. This is even true when it comes to starting a digital marketing company.

If you’ve been wondering how to start a digital marketing company we have created a guide to make your process as easy as it can be. To learn more about starting your company keep reading below. 

Educate Yourself On Digital Marketing

The first step to starting your own digital marketing company is to become educated on the subject and the industry. You should take a few classes and do deep research on digital marketing to understand the industry and know what you’re about to get into.

Some say that some of the most successful people in the world never stop learning. These people are successful because they are always learning about their business and are open to new ideas.

So if you think you can cram a few hours of research and be ready to open a digital marketing company you’re wrong. You will need to be constantly learning, looking for trends, and seeing what’s becoming new in the business to stay ahead.

A few things you should be able to understand before taking the leap to start your own company is knowing and understanding what pay-per-click (PPC), search engine optimization (SEO), email marketing campaigns, and online funnels are. You should also have a general knowledge and understanding of graphic design and content marketing. 

Find Your Niche To Become Successful

The next step to creating your own digital marketing agency is to know who you want your target audience is and what you want to sell. This is known as finding a niche.

Your niche can be something as broad as exercise or something as specific as protein shakes. Once you figure out your product or service you’d like to sell you should research your niche on social media.

This will help you to see how others successfully market themselves and give you an insight into the people that follow them. By figuring out your audience you can tailor your marketing towards them and give them things they need instead of items they won’t use, costing you money in the end. 

Do Research On Your Competitors To Get a Feel For the Competition

No matter what business you start, you will want to check out your competitors.  You will want to know what the competition is and find ways that you can stand out in the sea of competitors. 

To do this research you’ll want to use the same keywords your business or company would use online. Then you will want to select 10-15 competitors to really research and look into.

Once you have selected the people you’re going to look into see how they are monetizing or obtaining their money, getting traction, and rising in popularity. Ways they could be doing this is through donations, commissions, selling their own products, or be an affiliate

Once you have a good idea of how your competitors are monetizing, then you can determine their marketing strategy. You can do this by looking at blog posts, social media accounts and posts, and their SEO. You should even do some extra digging to see if they have podcasts or videos because these are other channels they monetize through that are helping their marketing game.

You should also pay attention to how they are communicating with their customers. After all this research you can see how they have marketed successfully and then take away what you want to use and where you want to differ. 

Launch Your Website

Now that you’ve done your research, understand the industry, selected your niche and looked into competitors, it’s time to build and launch your website. You can build a website from scratch if you’re good at coding. If not you can use an online website editor such as WordPress or WIX to build it.

After building your website you’ll be ready to launch it. To launch you will need to find a hosting service so you can buy the domain and also have adequate space for your website’s customers. 

Build Your Portfolio To Showcase Your Work and To Land Clients

If you’re building a digital marketing company the chances are that you will need to showcase your work to land clients. Some companies may be so well known that you don’t need a portfolio, so if your work is well known you may be okay to skip this step.

If you’re new to the game then you will want to build up your brand, name, and get some exposure. The best way to do this is to build a portfolio. 

A good portfolio will show in-depth case studies, a range of your work, client reviews, and upcoming goals for your clients. Your portfolio should show your potential customers that you’re used to delivering great results and you will continue to do so.

It’s good to point out that your portfolio should be ethical and honest. Do not hide anything or people may think you’re a scam and not give you their business. 

Set Up a Business Model To Make Your Business Organized

This is something you should have figured out right when you launch your website so when it comes time to bill clients you’re not running around trying to figure out how to do so. Building a business model will help you to set up a pricing model for all clients and figure out your billing process.

Everyone has a billing system that works best for them and their company. The best way to figure out what works for you is to research, try them out, and change the flow if need be.

A business model can even help you figure out how to pay your staff efficiently if you have a few people working under you. When it comes to clients you can have a flat rate business model that gives them a set price that will be adjusted to extras they want or you can have a percentage of spending that will make sure you receive a percentage of the profits.

Make Sure To Have a Social Media Presence

One of the most important things you can do when you’re starting out your company is to have a social media presence. In today’s world, a lot of people are on social media and your presence can help to make your business successful.

It’s great because social media is free and you can use it as free marketing for your business. This is a great way for you to market your business in a different light than your website, a great way to interact with customers, and an awesome way to demo products in real-time. 

Generate Leads

After you have launched your website, figured out your business model, posted your portfolio, and built your social media profiles it’s time to generate some leads. There are a few ways you can go about generating leads but it may seem difficult to do when you first start out. 

Remember earlier when you were finding your niche and figuring out your target customer? This is where they will really come in handy so make sure you know exactly who your product is for and who you will be marketing to.

Now that you know who your target customer is you will need to market to them to begin generating leads. One of the best ways to do this is to create a YouTube channel and begin posting videos. 

The key to having a successful YouTube channel is to publish content regularly and consistently. This content should relate to your target customer, grab their attention, and keep them intrigued. Reviews, how-tos, and case studies are known to do well on YouTube so see if you can spin your subject into one of these videos.

If you notice that some blog posts on your website are performing better than other posts then take a closer look at them. Usually, your success will be in the title. Look at what the titles are and use the same format for future blog posts.

Another way to generate leads is through affiliate marketing. When you partner with affiliates you have the opportunity to expand your network and find new prospects. 

When finding places to partner with for affiliates you can do so through an agency that you can find online or you can research specific companies. See if they offer affiliate programs and figure out how to reach out to them to be considered.  

We just want to point out that leads won’t generate overnight. You will have to put time and effort into generating your leads and one day you will realize that the hard work has paid off. 

Here Are a Few Tips For When You Start Your Digital Marketing Agency

Above we have given you an in-depth guide on how to go about finding and launching your digital marketing agency. Sometimes this process may be a bit discouraging so we have come up with a few tips to help you along your road.

1. Stay Positive

No one became a millionaire overnight and you should remember this. At times you may ask yourself if this road is worth it and maybe even think about giving up.

We are here to tell you to stay positive. To have a great and authentic business you have to build it up from the ground. Eventually, all your hard work will pay off so stay positive and work through the hard times. 

2. Make Sure Your Goals Are Clear

When planning your business you may set some goals to reach at the end of a certain time limit. Make sure these goals are clear and obtainable. 

For example, you don’t want to set a goal that states that after the first year of business you’ll be a six-figure company. This is unobtainable because most companies lose money in the first few years and success doesn’t happen overnight. Make goals you know you can reach to keep your head up and for you to track your company’s growth. 

3. Build Relationships

Don’t be afraid to build relationships when you’re first starting out. Reach out to your competitors and ask for advice. You can even see if they want to collaborate down the road. The relationships you forge will help you in the long run with your business’ success and even come in handy if you need some help later on. 

4. Make Sure Your Brand Is Clear

No customer wants to come to your website or social media page and have to dig to figure out what you’re company is selling. This means more frustrated customers and they will likely leave if your brand isn’t clear.

To land more sales and to gain potential customers fast make sure your brand identity is clear. When looking at your social media it should only take a few seconds to figure out your brand identity, the same should go for your website and portfolio. 

Now You Know How To Start a Digital Marketing Company

We have given you an in-depth guide on how to start a digital marketing company. From figuring out your niche and customers to a few tips to help the process go smoothly, you should be a pro when it comes to building your company. For more information on marketing and affiliate marketing be sure to check out our website here

Scroll to Top