By 2022, video content will account for 82% of all internet traffic. If you’re not using videos and a vlog as a way to engage your audience, you’re missing out on a chance to grow your business.
Once you have more visitors on your website, you have a chance to turn those visitors into sales.
Interested? Here are eight simple yet effective ways you can monetize your vlog this year. With these strategies, you can engage your viewers using interesting, compelling content.
Then, you can guide them through your sales funnel with a strong call-to-action. Once you convert those visitors into customers, you’re building your business, one video at a time.
Discover how to have a successful blog full of effective video content with these eight tips!
One of the fastest ways to start monetizing your vlog is to use affiliate marketing.
Affiliate marketing can even help you make money while you sleep! All you need to do is promote someone else’s products on your website. Then, you’ll earn a commission of the sales as you gain traffic to your site.
First, you need to find a product you like—one you want to support. The more you like a product, the easier it is to promote it. Then, suggest the product to your followers.
You can even mention the product in one of your vlogs. Consider completing a review or demo of the product. Showing your viewers that you’re hands-on with the product (and not just mentioning it offhand) will make it appear more genuine.
Affiliate marketing involves segmenting the digital marketing process.
You’ll share the responsibility of creating content and marketing the product with the company you’re promoting. Then, both of you will share the products of your hard work.
The process usually involves three people: the brand, the affiliate (you!), and the customer. Each party created an interconnected relationship through affiliate marketing. Without one, there’s no success for the other.
The vendor will provide you with the product or service they want you to promote. Then, you’ll create content to discuss that product with your own audience. Once people start shopping, you’ll earn a cut!
It’s usually easiest to generate sales if you have a niche audience with an initial interest in the product or service.
When looking for a product to promote, consider your existing audience. What problem do they face each day? Which products would help them find a solution?
You can set up different parameters regarding how you’ll get paid with the vendor. For example, you might get paid for every sale, click, or lead you generate. Make sure to agree on the payment process before you start marketing for them.
The easiest way for a professional blogger to start using affiliate marketing is on their vlog. We already mentioned creating a video review or demo of the product. Once you do, post the video on YouTube and your website.
Make sure to create a transcript of your video. A transcript will help Google’s bots crawl and index your content. You should also use search engine optimization (SEO) to make it easier for Google to find your vlog.
Using SEO will give your website a boost on search engines like Google.
The higher you rank, the more likely people will find you. As they click on your website and view your vlog, you’re more likely to generate sales!
Don’t forget to optimize your web page and the video for a target keyword.
You can use Google Trends, Google Keyword Planner, or Ahrefs to determine which keywords your viewers are searching for. This might even give you an idea of which product to promote. Then, use that keyword within your content.
You should include the keyword in the:
- Page title
- Alt tags
- Page copy
Optimizing your content for keywords will help you generate more traffic, boost affiliate sales, and improve your revenue!
Here are a few more quick tips for monetizing your vlog using affiliate marketing:
- Cultivate and niche and tailor your campaign to that audience
- Promote the product or service with sincerity
- Prioritize quality over quantity
- Post a link to the product on your video, in the description, and on your web page
- Generate website traffic from different sources (Google, Google Ads, social media, etc.)
- Research product demand (if people don’t want it, it’s more difficult to promote)
- Don’t become stagnant (try something new)
- Keep up with any affiliate marketing trends
- Track and analyze your website traffic before improving your strategy
If you’re making money from a website, these tips can make the process a lot easier.
Some companies are so focused on designing new products that they forget to market them. In fact, many businesses fail because they skip this crucial step.
Making money using your vlog isn’t solely about attracting traffic. You also need to know how to generate the right leads. Those leads are easier to convert into sales.
If you’re having a difficult time generating sales for a product, consider turning to influencer marketing.
82% of consumers would follow a recommendation they receive from an influencer. Using influencer marketing allows you to leverage someone else’s audience. Those viewers already trust the influencer to make recommendations.
First, think about your brand. What do your customers care about? Who are they likely to trust?
The hardest part of influencer marketing is finding the right people. The person you choose will become an extension of your brand.
Make sure to research the influencer’s past posts. Are they capable of reflecting your brand’s mission and vision? Do they already have a large following?
If they’re not a match for your brand, keep looking. It’s better to find the right fit than someone with a large audience. If they naturally represent your brand, they’ll have an easier time influencing customers.
Let them have creative freedom when they advocate your brand. If you use too many rules and regulations, it could break the relationship before it starts.
After all, they’re likely doing something right already if they’re generating a following.
Your influencer will urge their followers to visit your website and watch your vlog. Then, you can use your own call-to-action to convert those visitors. In addition to boosting brand awareness, influencers can help turn your vlog into a successful moneymaker!
Make sure to study your metrics. Determine what’s working and what isn’t. Then, improve your strategy to generate more results.
As a professional blogger, you’ve likely picked up a few different skills over the years. For example:
- Graphic design
- Web design
- Social media management
- Pay-per-click advertising
Each one of these skills can help you generate income. All you need is a vlog that helps you advertise your skillset.
Let potential clients see your work. Use a vlog to show them what you’re capable of. Then, post this vlog on your website along with a transcript.
Beneath your blog, design a page that lists your skills and services. Then, include an eye-catching CTA button to help you turn those visitors into new clients.
Showing off your work will help you turn your skills into freelance services.
You might want to focus on one service to start. Then, you can use each of these skills to develop yourself into a content marketing mini-agency.
Focus on attracting people who want what you’re able to create. For example, you might want to focus on small business owners who can’t afford a big marketing agency. Then, let them know the benefits of working with you.
If you want to dive into freelance work, there are also websites that can help you market your abilities, including:
- People Per Hour
You can accept work through your vlog or use these websites to generate traffic to your blog. These websites can make building initial trust a little easier.
By becoming a freelancer, you have a chance to grow your skillset and continue monetizing your site!
Creating an Online Course
Online courses are becoming increasingly popular.
Think about the unique information you can offer viewers. For example, if you have a vlog that’s about cooking, teach a master course! Then, you can see this course as an exclusive.
With time, you can turn your online course vlogs into your full-time income!
If you don’t want to create a course and would rather connect with people one-on-one, try offering a coaching service. Make sure to create a vlog that advertises your service. Then, post it on a website landing page.
Embedding videos on your website can increase conversion rates by 80%.
By advertising your online course or coaching service on your blog, you can start generating more money from your site!
Selling a Book or Product
It can take a little time, but writing a book (or ebook) is a great way to monetize your vlog. At the same time, it gives you a chance to build yourself as an authority in your industry.
First, consider the pains your viewers face each day. Then, offer content that they’ve never seen or heard on your vlog before. Make sure to provide your reader with convenience and ease.
You can then create a vlog to promote your book.
50% of viewers will search for a video to watch that’s related to a product or service.
If you already sell a product or service, use a vlog to promote it! Video content is easy to digest and more engaging than long pieces of content. By creating a video, you can build brand trust and generate sales on your website!
Private Label Rights
You can also make money from private label rights (PLR). PLR products are a license where the author sells almost all the intellectual property rights to their work. It’s pre-written content that you can claim as your own without worrying about legal action.
Before you use this strategy, make sure you don’t use the product word-for-word. Instead, make it sound unique. If you’re a professional blogger, you can use PLR to leverage someone else’s products to generate money.
It’s okay if you’re not knowledgeable about the product. You can use PLR articles to create a vlog about the topic.
However, it’s important to make sure the topic interests your target audience. Otherwise, you’ll have a difficult time pulling them in.
Launch a Virtual Summit
Consider using a summit to build relationships with influencers in your industry. Remember, those influencers can help monetize your vlog by building your reach and credibility.
Virtual summits are usually video interviews that involve 20 or more experts on a topic. Then, viewers will opt-in to watch. These summits are usually free for a period of time.
Then, you can create an all-access pass for unlimited viewing that people have to pay for.
By launching a summit, you can create a great piece of content and generate sales! Make sure to advertise your summit in a vlog, ads, or through email marketing beforehand.
You’ve likely heard a podcast use the words “brought to you by…” before mentioning a business. Those are sponsorships.
If you want to learn how to have a successful blog, consider getting a sponsor. Having someone sponsor your vlog can help you generate a lot of cash. However, you usually need a decent audience to get a sponsor in the first place.
Keep this idea in your back pocket. As you use the rest of these tips, you might find you’re ready to get a vlog sponsor.
In the meantime, consider advertising.
For example, you can use Google AdSense to run ads on your blogs. Then, you’ll earn a few cents each time someone clicks on an ad. Over time, that money can add up!
However, you might not want to flood your videos and blog with intrusive ads. Keep that in mind if you want to appear as a professional blogger.
Reel Them In: 8 Ways to Monetize Your Vlog in 2020
Ready to reel in more customers using your vlog? With these eight tips, you can monetize your vlog this year without stress. Don’t wait!
The sooner you get started, the more you’ll make.
Ready? Take action! Explore my site today.